Ulysses Parra

Conexa is a telecommunications company that needed to enter the market as a fresh, safe and reliable offer. That is why its name "Conexa" comes from the word connection, which refers to the company's line of business and also goes beyond that, it allows connections between people with its internet service.

holadev is a software development company that focuses on solving the needs of companies in the health sector. From the beginning they were determined that the name would be "holadev" because they wanted to convey confidence and that their name reflected the mix of Latin and North American cultures.

The company Limón Silvestre, was going to launch the new fragrances, but needed to communicate the essence of their products with investors and customers. For the design they chose to use the fragrance notes to try to convey the scent and the models would help with the lifestyle.
‍

Girl is a product packaging redesign of the perfume box and a redesign of the fragrance label. The challenge was to respect the green color in the fragrance as it was characteristic of the product. Therefore, a simple label was redesigned with reference to the colimense lemon fragrance, but reusing the GIRL logo.

During Christmas, Di Frenna Architects usually gives small gifts to their clients, this time they wanted to give a calendar that could be used as a decorative element and with a very important detail, concrete, since in the works of the office they usually use this construction material.
‍

The packaging was designed so that when the product was displayed on the shelves or promoted, it would be easily identifiable by the colors in the first instance and then the iconography of the stickers. This allowed us to use the main ingredient of each product in the promotional artwork, such as, for example, the nopal cactus.

It was chosen to use a mix of elegant and contemporary style with young models in the arts to appeal to this target audience, hence the predominant black color in many of the arts. The green color was already a characteristic element of the company's logo, a reason to maintain the familiarity of the style with customers.